About us

We know healthy food. We know marketing. We do both.

Hungry Boy Media is Mumbai's only boutique health and wellness marketing agency. We work with early and mid-size better-for-you FMCG brands and healthy cafés and restaurants, from our base in Mumbai to brands across India.

Hungry Boy Media mascot working on a laptop

Our story

We don't just post. We build marketing systems.

Most healthy food brands treat social media like a chore. Post something, hope it works, repeat. We do it differently. We build marketing systems that cover everything: strategy, scripting, design, production and performance. Your brand grows on purpose, not by accident.

We work with two kinds of brands: health and better-for-you FMCG brands, and healthy cafés and restaurants. Both early and mid-size, both changing how people eat. We chose this space because that's where our experience and our hearts are. These brands are changing how people eat, and they deserve marketing that's as thoughtful as their products.

We're not a 360-degree agency for everyone. We stay selective, because going deep with fewer brands gets better results than spreading thin across twenty.

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Why partner with us

Founder-led. Food-industry deep. Health-obsessed.

When you work with Hungry Boy Media, you work directly with the two people who built it. Here's why that matters for your brand.

Paarth Rajpara

Co-founder · Strategy & Operations

Paarth spent 8 years in the food industry, from running kitchens and developing products to consulting for brands. He knows what works on the ground, on the shelf and on the menu, and builds the strategy behind every brand we take on.

Milind Prajapati

Co-founder · Creative & Production

Milind is the one who makes it all look good. Design, production and visual storytelling. He turns strategy into content people actually want to watch, save and share.

We've worked inside the food industry

Kitchens, product development, launches and brand building. We understand menus, margins and shelves from the inside, not just from a brief.

Health and wellness is all we do

No fashion, no real estate, no tech on the side. Focusing only on better-for-you brands means we know the audience, the trends and the language that builds trust.

You work with the founders

Your brand is handled by Paarth and Milind directly, not passed to a junior team. We take on a handful of brands at a time so we can go deep, not wide.

Strategy and creative under one roof

The thinking and the making happen in the same room. Nothing gets lost between a strategy deck and the content that goes live.

“One knows the food business inside out. The other knows how to make it pop on a screen. That's why it works.”
Paarth & Milind, co-founders

Why Hungry Boy

Six reasons brands choose us.

Health and wellness only.

Early and mid-size better-for-you FMCG brands and healthy cafés and restaurants. That's all we do, so we understand the audience and the category deeply.

Strategy before content.

We don't start designing until we know what your brand stands for, who you're talking to and what you're trying to achieve. Every post has a purpose.

AI that looks real.

We've mastered AI production, so growing FMCG brands get content that looks shot in real life, without the cost and wait of a shoot for every visual.

Founder-led attention.

We take on a handful of brands at a time. That means senior attention on every piece, not a junior team learning on your account.

Results that matter.

Views, saves, shares, profile visits, enquiries and ultimately more business. We track what matters and adjust the plan every month based on real data.

Trust-first messaging.

Health shoppers read labels and question claims. We keep your messaging honest and backed by what's in the product, because trust is what builds a health brand.

Tools we use daily