Mumbai's only boutique health and wellness marketing agency
Everything we do, in one place. We work with early and mid-size health and better-for-you brands in two spaces: FMCG brands, where we lead with AI content that looks shot in real life, and cafés and restaurants, where we bring shoots, drones and influencers.
Built only for health, wellness and better-for-you brands
What we do
Nine disciplines and thirty-three services for early and mid-size health brands in FMCG and hospitality. Pick a category to see what's included, along with the question brands ask us most about each service.
Before anything gets posted, we define what your better-for-you brand stands for and who it is really for.
Find the one thing that makes people pick your healthy brand over the one next to it.
How is positioning different for a health brand?
Health shoppers read labels and compare claims. Your positioning has to earn trust, not just attention, so we build it around proof: your ingredients, your process and your purpose.
An honest look at what your brand is saying online, and what it should be saying.
What do we get at the end of a brand audit?
A clear written report with what is working, what is not, how you compare with competitors, and a prioritised list of fixes you can act on straight away.
A month of content planned with intent, not made up the night before.
How far ahead do you plan content?
We plan a full month at a time and share the calendar for your approval before anything is produced, so there are never surprises.
Know who is actually buying your healthy food, and what makes them hit save.
Why does audience research matter for wellness brands?
Wellness audiences are very specific. Someone choosing a protein snack and someone choosing an organic baby food want different things. Research makes sure your content speaks to the right one.
AI content that looks like it came off a real shoot. More content, less budget, for brands that are growing fast.
Product shots that look like a full day in the studio, without the studio.
Will people be able to tell it's AI?
That's exactly what we work to avoid. Every image is art-directed and retouched by hand, and we check product, label and lighting details before anything goes live.
Scroll-stopping product reels made with AI, cut like real footage.
Can AI video replace a product shoot?
For a lot of reel and ad content, yes. Where you need real hands, faces or taste reactions, we pair AI visuals with UGC from real creators.
See your product on the shelf, in a hand or on a table before it is even made.
Can we use mockups before our packaging is printed?
Yes, that is exactly what they are for. Share your pack design and we will show it in realistic settings for teasers, pitches and pre-launch content.
Put your product into the healthy moments your customers actually live.
How many variations do we get?
We agree the number of scenes upfront and create a few options for each, so you can pick favourites and test them in ads.
Turn your everyday phone photos into images worth posting.
What kind of photos can you enhance?
Most phone or camera photos with the product in focus. Send us a few and we will tell you honestly what can be improved.
Real shoots for real spaces. We capture your food, your space and your people the way guests experience them.
Menu-worthy food shots, and a space people want to visit.
How long does a shoot take?
Most café and restaurant shoots take a few hours, planned around your quietest service time so we don't get in the way of guests.
Show off your location the way only a drone can.
Can you fly a drone at any location?
Not always. Drone flying depends on local rules and your venue's surroundings, so we check what's possible at your location before we plan the shoot.
Real people, real reactions. UGC that sells products, and influencers that fill tables.
Real creators, real reactions, content that sells.
Why does UGC work so well for FMCG?
People trust people. A real person trying your product feels like a recommendation, not an ad, which is why UGC is such a strong fit for paid campaigns.
Get the right local creators through your door.
Do you work with paid or barter collaborations?
Both. We recommend the right mix for your budget and goals, and we're upfront about costs before anything is agreed.
Short-form video that makes healthy food look irresistible, from concept to final cut.
Concept to published reel, handled end to end.
How many reels should a health brand post?
It depends on your goals and resources. We recommend a rhythm you can keep up every week, because consistency beats bursts of activity.
Show people what they can make with your product, and make them want it.
Do we need to create the recipes ourselves?
Not necessarily. We help develop simple, healthy recipes around your product, and we are happy to build on any you already have.
The farm, the kitchen, the people. The story behind your food.
Why does behind-the-scenes content work for health brands?
Because trust is everything in health. Showing your sourcing, your kitchen and your people proves what your label says.
Already shooting? We turn your raw footage into reels that perform.
What footage do you need from us?
Raw clips straight from the phone or camera are perfect. We share a simple guide on what to capture so every shoot gives us enough to work with.
We don't post and ghost. We publish, engage, report and keep improving every month.
Your Instagram, planned, posted and growing, without you having to think about it.
How soon will we see growth on Instagram?
Most brands see engagement improve within the first couple of months of consistent posting. Lasting growth builds steadily from there, and we report on it every month.
Build the founder behind the brand. Investors, partners and talent are watching.
Will the posts sound like me?
Yes. We start with an interview to learn how you think and speak, and you approve every post before it goes out.
Every comment answered, every DM handled, every fan made to feel seen.
What if someone asks a detailed nutrition question?
We answer from a response library you approve. Anything outside it is flagged to your team, so customers always get accurate information.
Plain-English reports that tell you what is working and what we'll change.
Which numbers do you report on?
Reach, engagement, saves, shares, follower growth and profile actions, plus anything tied to your goals, such as website visits or orders.
Statics, carousels and campaign creatives, designed around your brand. Nothing generic.
Statics that look like your brand and stop the scroll on their own.
How do you make healthy food look appetising, not clinical?
Warm colours, real textures and food front and centre. We design so your product looks like a treat that happens to be good for you.
Swipe-worthy carousels that teach, tell a story and get saved.
Why are carousels so useful for wellness brands?
They give you room to explain. Ingredients, benefits and myth-busting need more than one image, and carousels make that easy to read and worth saving.
Launch kits and seasonal campaigns that look big, even on a lean budget.
What is included in a launch creative kit?
One hero visual and every adaptation you need: feed and story posts, ad sizes, app banners and print formats, all consistent and ready to go live together.
Menus that sell and packs that get picked up first.
Do you handle the printing as well?
We prepare print-ready files and coordinate with your printer so colours and finishes come out the way they were designed.
Words first, visuals second. Every reel, carousel and caption starts with a script.
Hooks that stop the thumb in the first second, and stories that keep it there.
What makes a reel script work for a healthy food brand?
A hook that makes healthy feel exciting, not preachy. We lead with taste, texture or a surprising fact, then bring in the benefit, so people watch for fun and remember the brand.
Captions that sound like a person, and carousels people actually swipe to the end.
Do captions still matter on Instagram?
Yes. Instagram search reads your captions, so the right keywords help new people find you, and a good caption turns a quick view into a save or a comment.
The line people remember, and the copy that gets them to click.
How many tagline options do you share?
We share a handful of distinct directions with the thinking behind each, then refine the one you like best together.
Descriptions that make healthy sound delicious before the first bite.
Can you write copy for our quick-commerce listings too?
Yes. Listings on apps like Blinkit, Zepto and Swiggy Instamart are often the first thing a shopper reads, so we write them with the same care as your pack.
Paid ads and search that turn attention into orders, with every rupee tracked and reported.
Instagram and Facebook ads that put your healthy brand in front of the right people.
Do you create the ad creatives too?
Yes. Our design and video team builds the ads, so creative and targeting are planned together from the start.
Show up exactly when someone searches for what you make.
Should a health food brand run Google Ads or Meta Ads?
Often both. Google captures people already searching, while Meta creates demand among people who don't know you yet. We recommend the mix after looking at your goals.
Win the search on Amazon, Blinkit, Zepto and Swiggy Instamart.
Which marketplaces do you work on?
Amazon and the major quick-commerce apps, including Blinkit, Zepto and Swiggy Instamart. We focus on the ones where your category actually sells.
Get found on Google, for free, month after month.
How long does SEO take to show results?
SEO is a long game. Local listings can improve within weeks, while website rankings usually build over a few months of steady work.
Our work
Statics, carousels, reels and campaigns, all designed to stop the scroll and build the brand.
How we work
A proven marketing machine that runs like clockwork. Hover over each step to meet the crew.
Reel proof
Views on individual reels we've produced. Not lifetime. Not paid. Organic reach, earned.
Why partner with us
When you work with Hungry Boy Media, you work directly with the two people who built it. Here's why that matters for your brand.
Paarth spent 8 years in the food industry, from running kitchens and developing products to consulting for brands. He knows what works on the ground, on the shelf and on the menu, and builds the strategy behind every brand we take on.
Milind is the one who makes it all look good. Design, production and visual storytelling. He turns strategy into content people actually want to watch, save and share.
Kitchens, product development, launches and brand building. We understand menus, margins and shelves from the inside, not just from a brief.
No fashion, no real estate, no tech on the side. Focusing only on better-for-you brands means we know the audience, the trends and the language that builds trust.
Your brand is handled by Paarth and Milind directly, not passed to a junior team. We take on a handful of brands at a time so we can go deep, not wide.
The thinking and the making happen in the same room. Nothing gets lost between a strategy deck and the content that goes live.
“One knows the food business inside out. The other knows how to make it pop on a screen. That's why it works.”
Paarth & Milind, co-founders
Tools we use daily
From research and design to AI visuals, ads and analytics, these are the tools we work in every single day.
Canva
Adobe
Figma
Buffer
ChatGPT
Claude
Gemini
Midjourney
Runway
Higgsfield
Meta
Google Ads
HypeAuditor
Google Analytics
Google Search Console
Google Trends
Keywords Everywhere
PageSpeed Insights
Zapier
FAQ
Everything brands usually ask before they reach out.
We take on a handful of health and wellness brands at a time so we can go deep, not wide. If you're serious about growing, let's talk.