UGC Content

Real creators, real reactions, content that sells.

We brief and manage creators who film themselves tasting, unboxing and talking about your product: the kind of authentic content that works brilliantly in ads and on product pages. Paired with our AI visuals, it gives growing brands a full content mix without a big production budget.

Everything that comes in the box.

UGC Content from Hungry Boy Media is built for early and mid-size better-for-you FMCG brands and healthy cafés and restaurants. Here's what you get.

  • Creator sourcing and briefing

  • Hooks and talking points

  • Taste-test, unboxing and review formats

  • Usage rights agreed upfront

  • Edited, ad-ready cuts

Four steps. Zero confusion.

  1. 1

    Brief

    We agree the goal, the message and what great looks like.

  2. 2

    Shortlist & vet

    We find creators who genuinely fit your brand and check their audiences.

  3. 3

    Create

    We brief, manage and approve every piece of content.

  4. 4

    Measure

    We track what was posted and report on reach and results.

The results that matter.

Trust

A real person recommending you beats any polished ad.

Ad performance

UGC is made for paid social and often performs well there.

Volume

Several creators means plenty of angles to test.

Questions about UGC Content.

Why does UGC work so well for FMCG?
People trust people. A real person trying your product feels like a recommendation, not an ad, which is why UGC is such a strong fit for paid campaigns.
How do you choose creators?
We look at audience quality, location, engagement and whether their style fits your brand, not just follower counts. Tools like HypeAuditor help us spot fake or low-quality audiences.
Can we use creator content in our ads?
We agree usage rights with every creator upfront, so you know exactly where you can use their content, including ads.

Let's talk about UGC Content.

Tell us about your brand and we'll tell you honestly whether this is the right fit.