Audience Research
Know who is actually buying your healthy food, and what makes them hit save.
Fitness lovers, new parents, label readers, people managing a health goal. We dig into who your customers are, where they spend time online and what content they engage with, then turn it into personas your whole team can use.
What's included
Everything that comes in the box.
Audience Research from Hungry Boy Media is built for early and mid-size better-for-you FMCG brands and healthy cafés and restaurants. Here's what you get.
Customer persona mapping
Platform and behaviour insights
Content preferences by audience
Language and search terms your audience uses
Recommendations for targeting
How it works
Four steps. Zero confusion.
- 1
Discovery call
We learn your product, your ingredients story, your goals and what has or hasn't worked so far.
- 2
Research
We study your audience, your competitors and the health and wellness trends in your category.
- 3
Strategy deck
You get a clear, written plan with positioning, content pillars and priorities.
- 4
Walkthrough
We walk you through it, refine it together and lock it in.
What you get out of it
The results that matter.
Relevance
Content that speaks to real people, not a vague "everyone".
Better targeting
Smarter decisions on platforms and paid campaigns.
Fewer misses
Stop making content your audience scrolls past.
FAQ